Advertise @ Feber!

Feber is two things at once. We publish 40 posts a day about everything we love—making us a high-paced, high-engagement news platform. We cover tech, cars, pop culture, gaming, and much more—always with a focus on what excites us and our readers.

But at least half of what makes Feber special is our incredibly engaged community. Every week, they leave 6,000 comments and interact with our content over 170,000 times per month with upvotes and downvotes. This dynamic engagement is what creates our legendary Feber temperature.

Feber is constantly updated and deeply engaging. Our content is unique, and our audience is truly one of a kind—you won’t find them just anywhere.

Our readers are a highly loyal and engaged group, visiting us frequently—most of them daily or several times a week. An overwhelming majority, nearly 99%, are men, with ages ranging from 20 to 60 and an average age of 35.

They have grown up with the internet and have a keen eye for spotting great deals. Curious by nature, they don’t make impulsive purchases; instead, they make informed and deliberate buying decisions.

In other words, they are the go-to person for advice when a purchase is being considered. We like to call them hyper-local influencers—trusted voices in their circles who shape buying decisions.

We’ve worked hard to make buying native advertising on Feber as simple as possible. All you need to do is decide how many of our readers you want to reach.

With native advertising, you purchase unique views. If you book 30,000 views, your article will be seen by at least 30,000 unique readers. Once that number is reached, the article remains online, allowing you to link and share it freely.

Your article will be published prominently in Feber’s main feed on the homepage and will also be visible to users with ad blockers. It’s designed just like any other article on Feber but is, of course, clearly labeled as sponsored content.

So, how many of Feber’s visitors do you want to reach?

While we primarily deliver article views, we don’t stop there. Just as important to us is ensuring that we meet the key performance indicators (KPIs) we set together with you.

If your goal is branding, we focus on delivering long reading times. If your goal is sales, we aim for strong click-through rates. And if engagement is what you’re after, we strive to generate meaningful interactions.

Of course, we can’t guarantee exactly how our readers will behave, but with years of experience and a deep understanding of our audience, we can help craft content that delivers real results.

On average, our campaigns achieve around a 3% click-through rate (CTR), but we’ve seen campaigns with compelling offers reach as high as 20%.

If you already have content ready, you’re more than welcome to use it! There’s no need to reinvent the wheel. We’re happy to help adapt your material to ensure it works perfectly on Feber and meets the KPIs we’ve set together.

We create content all day, every day, and we know our readers well. If you don’t have content prepared, we’ll take care of it based on your instructions — quickly and with high quality.

Since native articles on Feber look just like regular editorial content, you can include large images, videos, polls, and more.

We promise — you’ll be satisfied!

Here are some examples of native campaigns we’ve successfully executed for a variety of clients – spanning industries from automotive and electric bikes to tech and retail.

Bosch eBikes – Awareness Campaign
A campaign designed to highlight Bosch’s cutting-edge eBike technology and its benefits for riders. The content focused on safety, performance, and innovation to engage cycling enthusiasts and educate potential buyers.
Check it out!

Inet – High-Performing Conversion Campaign
To support Inet’s store launch in Stockholm, we created an engaging campaign that drove traffic and conversions. With a 20% CTR, the campaign successfully built excitement around the event and boosted sales.
Check it out!

Jeep – Awareness & Conversion Campaign
A campaign for Jeep Avenger e-Hybrid, focusing on both brand awareness and direct conversions. With a strong 2.1% CTR, the campaign successfully drove traffic to Jeep’s sales platform, generating interest and engagement among potential buyers.
Check it out!

Veckans / Hot-or-not is a unique weekly feature where you can showcase your products or services and have them rated by our community. From gadgets, snacks, and beverages to cars and travel experiences—anything can go under the spotlight.

The hot-or-not package includes:

Interactive display banner (min. 500,000 impressions)

Native article (min. 30,000 unique views)

Competition/giveaway

The opportunity for your products to receive an award

Hot-or-not seamlessly blends display advertising, native content, competitions, and real-time consumer feedback. If one of your products gets hot, you’ll receive an exclusive award proving it’s a hit among Feber’s readers. You can proudly showcase this recognition in stores, advertisements, and across your media channels.

Getting started is easy! Simply choose three products or services you’d like to feature and offer them as prizes for our readers — we’ll take care of the rest.

Throughout the week, a interactive banner will be featured at the top of the site, allowing our readers to vote on your products, click through to the article for more details, and participate in the competition.


As part of the hot-or-not package, you’ll also get a dedicated article showcasing all featured products, complete with detailed product cards and key information.

Hot-or-not works for more or less any product or service as long as it interesst our target group. Here are some examples.

BBQ: Weber
Shaving: Panasonic
Gaming: Corsair

We believe in keeping things simple, which is why we have maximum width and height specifications for our display ads. We also accept formats smaller than these limits, so if you already have materials prepared, we can almost certainly work with them.

For desktop, the maximum width is 980 pixels, and the maximum height is 600 pixels.
For mobile, the maximum width is 320 pixels, and the maximum height is 480 pixels.

In addition, we offer a format displayed to the right or left of the content on desktop. We call this the Outsider, with dimensions of 300x600 pixels.

We also have a larger format called Topscroll. You can find the specifications and demos for this format here:
Topscroll Desktop Image Specifications
Topscroll Mobile Image Specifications

When it comes to programmatic advertising, we are proud to partner with the exceptional team at Maxetise. They deliver everything our clients need in this field with expertise and efficiency.

If you have any questions or are ready to launch a campaign, don’t hesitate to contact Fredrik Guste at fredrik@feber.se or +46 72 525 65 64.

For urgent matters, you can reach Maxetise directly at traffic@maxetise.se.

Detailed ad material specifications are available here (PDF).

Feber was founded by Roger over 20 years ago, but his journey in digital media started even earlier—30 years ago, when he launched the web agency Bazooka. Since then, Roger has been at the helm, steering Feber’s growth while traveling the world. Along the way, he has interviewed some of the most influential figures in tech, including Tim Cook.

But Roger isn’t just a writer—he’s the driving force behind Feber as a product. If you’re looking to explore deeper collaborations, he’s the person you want to talk to.

roger@feber.se
+0735 31 70 10

With over 10 years of editorial experience, Johan is a seasoned expert in tech, retail, automotive, and outdoor industries. As Feber’s Commercial Editor, he’s the go-to person for brands looking to create high-impact advertising that engages the right audience.

Want fast, effective, and seamless advertising on Feber? Get in touch!
johan@feber.se
+070 475 17 40