Samsung ber om ursäkt. Går nog bara med 6,78 miljarder dollar i vinst.

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Samsung ber om ursäkt

Går nog bara med 6,78 miljarder dollar i vinst

Foto: Jonathan Kemper

Samsung har utfärdat en ursäkt efter att ha sagt att de förväntar sig att redovisa endast 6,78 miljarder dollar i rörelsevinst för det senaste kvartalet, cirka 900 miljoner dollar mindre än analytikers förväntningar.

"Vi har orsakat oro över vår grundläggande tekniska konkurrenskraft och företagets framtid på grund av att våra resultat inte uppfyller marknadens förväntningar.... Många pratar om Samsungs kris. Vi som leder verksamheten är ansvariga för allt detta", står det i uttalandet från Samsungs vice ordförande Jun Young-hyun.

Den så kallade "krisen" fick företaget att införa en sexdagars arbetsvecka för chefer tidigare i år. Den förändringen infördes efter att ha redovisat mindre bra finansiella resultat under hela 2023 till följd av ökad konkurrens och en generell minskning av efterfrågan på chip.

"To our customers, investors, and employees who have always loved Samsung Electronics,

Today, we, the management of Samsung Electronics, would like to first apologize to you.

The performance that fell short of market expectations has raised concerns about the fundamental technological competitiveness and the future of the company. Many people are talking about Samsung’s crisis. All of this responsibility lies with us who are leading the business.

Dear customers, investors, and employees,

Samsung has a history of challenge, innovation, and overcoming that has always turned crises into opportunities. We will definitely make the serious situation we are currently facing into an opportunity for a leap forward. Our management will take the lead in overcoming the crisis. Above all, we will restore the fundamental competitiveness of technology. Technology and quality are our lifeblood. It is Samsung Electronics’ pride that we can never compromise on. Rather than short-term solutions, we will secure fundamental competitiveness.

Furthermore, I believe that only new technologies that do not exist in the world and perfect quality competitiveness are the only ways for Samsung Electronics to make a comeback.

Second, we will prepare for the future more thoroughly. We will rekindle our unique passion to fearlessly pioneer the future and to cling to our goals until the end and achieve them. We will re-arm ourselves with a challenging spirit to run toward a higher goal, rather than a defensive mindset to protect what we have.

Third, we will reexamine our organizational culture and work methods and immediately fix what needs to be fixed. We will rebuild our traditional organizational culture of trust and communication. If we find a problem in the field, we will expose it and have a heated discussion to improve it. In particular, we will actively communicate with investors whenever we have the opportunity.

Dear customers, investors and employees,

I am confident that if we challenge ourselves fiercely, we can definitely turn the current crisis into a new opportunity. I ask for your support and encouragement so that Samsung Electronics can once again demonstrate its strength.

Thank you.

Samsung Electronics DS Division Vice Chairman Jun Young-hyun"

Mobil, Samsung,

ursäkt, Jun Young-hyun, kris, chip, ekonomi

30.6°