Logitech presenterar det nya varumärket Logi
Lite ungdomligare och färggladare
Den schweiziska tillbehörstillverkaren Logitech presenterade idag sin nya produktlinje och det nya varumärket "logi" med vilket man kommer att märka en del av sina kommande produkter framöver.Det nya varumärket kommer att vara lite färggladare än vad man kanske traditionellt har förknippat Logitech med och man har arbetat med att ta fram det nya varumärket och formspråket sedan 2013. Bracken Darrell, VD på Logitech, kommenterar det nya varumärket i ett pressmeddelande: "We’ve been reinventing Logitech for a while, creating products that strive to blend advanced technology and design to bring you amazing experiences. We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting design at the center of everything we do. Our products have come a long way, and now it’s time to bring the brand forward too." Den första produkten i Logitechs nya produktlinje Logi kommer att dyka upp inom kort och vi återkommer givetvis med information om den då.
logi.com
Pryl,
Business,
logitech,
logi,
varumärke,
logotyper,
produktline
PRESSMEDDELANDE
Meet the New Logitech
NEWARK, Calif. — July 8, 2015 — Today Logitech (SIX: LOGN) (NASDAQ: LOGI) revealed its biggest brand transformation since its founding. Building on its heritage as a leader in peripherals for the PC, Logitech is reinventing itself as a company with design at its core. It has crafted a portfolio of products that have an everyday place in your life, whether at home, in the office or on the go. This brand reflects the company’s reinvention, with a colorful new attitude and a modernized logo. You’ll even see a new label for our brightest new products: Logi.
Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products are an outward expression of these changes, and moving forward Logitech is also bringing new life to its brand identity. Expect bold colors and simple designs to make their mark across Logitech.com, social media, on packaging and in-store “We’ve been reinventing Logitech for a while, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting design at the center of everything we do. Our products have come a long way, and now it’s time to bring the
As part of the brand reinvention you will begin to see the name Logi on select products in existing categories, and expect some twists and a few surprises in new categories. “Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward,” said Alastair Curtis, chief design officer at Logitech. “When we set out to define how the new Logitech looks visually we didn’t see value in changing just 10 percent — it wasn’t representative of the magnitude of change happening at the company.”
31.1°
0Wille Wilhelmsson
ons. 8 jul 2015, 10:00
+
Per månad
39 kr
Betala löpande per månad. Ingen bindningstid.
Starta prenumeration
Per år
299 kr
Enklast och billigast, bara 25 kronor i månaden. Betala löpande per år. Ingen bindningstid.
Prova 14 dagar gratis innan du bestämmer dig.
Starta gratis provperiod
Engångsköp
349 kr
Slipp återkommande betalningar, betala ett år i taget. Betala med kort eller Swish.
Köp utan prenumeration
