Google introduces virtual try-on feature for clothes. Using AI to demonstrate how clothes look on different body types.

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Google introduces virtual try-on feature for clothes

Using AI to demonstrate how clothes look on different body types

Foto: Google

Google has launched two new features that may make it easier for those who shop for clothes through Google's service, Google Shopping, the company writes in a blog post.

One of the features uses artificial intelligence to show how clothes sold through Google Shopping can look on different body types, something that may be appreciated by customers who do not have the same body type as the models showcasing the garments on the service. In addition to changing body type, the feature can also show how the clothes look on bodies with different skin tones.

The second feature introduced on Google Shopping allows customers to find other clothes that are similar to the items they have found on Google Shopping. The feature also has filters to search for similar items that, for example, have a lower price or a different color than the item the customer is looking at.

Google Shopping's new features will initially be available to the service's American customers and will include clothes from brands such as Anthropologie, Everlane, H&M, and LOFT.

blog.google

Internet,

Google, Google Shopping, artificial intelligence, body types, clothing brands