Intel is believed to ditch the "i" branding from new processors. Will be replaced with Ultra?

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Intel is believed to ditch the "i" branding from new processors

Will be replaced with Ultra?

Foto: Intel

The Register reports that Intel is set to abandon the classic "i" branding that it has used on its processors over the years, such as Intel Core i5 and i7.

Instead, the company is believed to be focusing on calling its upcoming processors "Ultra". The first processor that could be given the "Ultra" name is expected to be the upcoming processor currently known as "Meteor Lake". A spokesperson contacted by The Register said of the name change:

– We are making brand changes as we're at an inflection point in our client roadmap in preparation for the upcoming launch of our Meteor Lake processors.
We will provide more details regarding these exciting changes in the coming weeks.

Intel plans to release Meteor Lake, the 14th generation of their processors, sometime next year.

theregister.com

Computers,

Intel, "i" branding, Ultra, Meteor Lake, 14th generation

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