Att lansera en bok. Avslöjanden från en fd prostituerad.

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Att lansera en bok

Avslöjanden från en fd prostituerad

Sitter du och skriver på en bok? Långskott kanske, men jag vet att två av er gör det i alla fall. Här är ett bra exempel på hur man kan lansera sig genom bruset.

Klipper in deras egna förklaring till kampanjen här:

"To promote the book " O Doce Veneno do Escorpião" (The Sweet Scorpion Poison)written by Bruna Surfistinha, a brazilian ex-prostitute, where she tells her experience in the prostitution world, edited by Editorial Presença, the agency Torke Stunt created this campaign which was structured in 3 actions:

1-Polaroids- Polaroids picturing Bruna Surfistinha's sexy image were placed in different spaces, from ATM machines, phone booths, benches, parks, public transports, etc... On the polaroids was written:" Want toknow more about me? go to www.presenca.pt XXX"

2-Napkins- napkins simulating a lipstick mark were placed in shopping centres, public toilets, pubs and sex-shops. On the napkin was a book's excerpt: " I have seen and done everything. There's no fantasy that can scare me. www.presenca.pt"

3-Fire extinguisher - Next to fire extinguishers in public places and bookshops, stickers were placed with the text "Extinguish the fire after reading The Sweet Scorpion Poison. www.presenca.pt"

Brandsläckaren var lite väl keff kanske?

Reklam, ,

bokreklam,

Tack till Hugo