Bang & Olufsen to create speakers with Ferrari logos. Ok?

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Bang & Olufsen to create speakers with Ferrari logos

Ok?

Foto: Joey Banks

Bang & Olufsen has long been involved with the automotive industry, but mostly in regards to car audio. Currently, if you buy a Ferrari, you can get it with Burmester instead of B&O. However, the two companies collaborate on Formula 1, where the B&O logo can be seen on Scuderia Ferrari's cars.

Now, they are stepping up their collaboration and will be developing a number of products together. It's unclear whether these will be new products or current ones with the Ferrari logo, but in the press release, they state that they will "create an exclusive series of co-branded audio products."

"Ferrari stands for exclusivity, world-class performance, and timeless design, and we share these values. At Bang & Olufsen, we are driven by a passion for creating magical moments for our customers. With Ferrari, we will create a fantastic special collection of products that will do just that," says Christoffer Poulsen.

The first products are set to launch in the second half of this year.

Cars,

Bang & Olufsen, Ferrari, Burmester, Scuderia Ferrari, co-branded audio products

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