ALPINA EXPANDS its SALES NETWORK to INCLUDE SWEDEN

• ALPINA re-enters the Swedish automotive market
• Förenade Bil will be the official importer for “ALPINA Automobiles – Sweden”
• Official launch will take place in May 2019 at Förenade Bil in Malmö

ALPINA enters the Swedish market. From now on, the Swedish company Förenade Bil with dealerships in south of Sweden will act as the importer for BMW ALPINA Automobiles. The ALPINA brand will initially be represented at the retail outlet Förenade Bil in Malmö.

The first BMW ALPINA demonstration vehicles are planned to arrive at Förenade Bil in May 2019. Joakim Söderström, one of the owners of Förenade Bil, is excited to welcome ALPINA back to Förenade Bil and the Swedish market: “Between the years 1985 and 1991 Förenade Bil was proud official importer of ALPINA and now we are very delighted to have ALPINA back with us again.” Further Joakim Söderström continues enthusiastically: “ALPINA has an outstanding worldwide reputation for producing individual automobiles that perfectly combine luxurious comfort with a dynamic driving response.” He added that Förenade Bil was very pleased to be responsible for relaunching the ALPINA brand in Sweden.

Market entry in Sweden is an obvious move for ALPINA. “The brand has been very popular in Sweden for a long time and there are already a large number of older BMW ALPINA models in the market. A lot of Swedes are ‘car guys’. We’re getting increasing requests for BMW ALPINA Automobiles from the northern countries, so we believe the Swedish market has great potential,” says Managing Director ALPINA Andreas Bovensiepen.


ABOUT FÖRENADE BIL
Förenade Bil AB is one of the oldest car companies in Sweden, opened 1921 in Malmö. Over the years, many car and transport related brands have been represented by Förenade Bil. 1951, a contract was signed with Bayerische Motoren Werke and Förenade Bil developed the Swedish market into one of the largest private import markets for BMW. The car company is one of the world‘s oldest dealers of BMW. Today, Förenade Bil operates in the region Skåne in the southern part of Sweden and offers five fullservice BMW dealerships.

ABOUT ALPINA
Since 1965, ALPINA Burkard Bovensiepen GmbH + Co. KG, a family-owned business, has been producing exclusive automobiles based on BMW models and maintains a close and trusting partnership with the BMW AG, which is unique in its kind throughout the whole automotive industry. In 1983, ALPINA was accredited as an automotive manufacturer by the German Federal Motor Transport Authority (“Kraftfahrtbundesamt”).
The combination of sophisticated and powerful drivetrains, dynamic handling, excellent long-distance comfort and best in class fuel efficiency is the hallmark of automobiles made by ALPINA. Each BMW ALPINA Automobile is manufactured in close collaboration with BMW production facilities, where components engineered and supplied by ALPINA are installed - this ensures that the highest possible quality standards are achieved.
Further manufacturing steps, the final assembly, test drive and pre-delivery check of every automobile take place at the company’s headquarters in the southern German region of Allgäu. Many ALPINA customers choose a handcrafted interior, tailored to their individual demands, which is made by experts in the ALPINA upholstery workshop using the finest materials. Every year between 1,200 and 1,700 automobiles leave the manufacturing plant, destined for the whole world. Every single BMW ALPINA is fitted with its individual production plaque in the interior along with an ALPINA specific VIN, which classifies the car as a product made by an officially registered automotive manufacturer. Sales are organized exclusively via BMW dealerships and importers. Today, company founder Burkard Bovensiepen heads the family business together with his sons Andreas and Florian. Approximately thirty percent of today’s 290 employees (February 2019) work in research and development. At their disposal is a state-of-the-art engineering and development centre which offers the latest high-tech engine testing and diagnostic equipment. Since 1979, trading premium wines and their long-term storage are the company’s second line of business (www.alpinawein.de). ALPINA’s customer base includes more than one thousand first-class restaurants, wine merchants as well as private wine enthusiasts from all around the world.