Sasha Selipanov öppnar designstudion Hardline27
Har tidigare jobbat med Bugatti och Koenigsegg
Sasha Selipanov
Sasha Selipanov har tidigare varit chefsdesigner hos Koenigsegg och är den som ritat Bugatti Chiron bland annat. Nu startar han den egna designstudion Hardline27 som vill förändra designprocessen för bilar och även designa produkter utanför fordonsindustrin. Så här säger han om sitt nya projekt:
"With Hardline we want to take designing cars back to its roots! We are focusing on what's closest to our hearts: uncompromising automotive beauty at the intersection of function, performance, and art. The expression, 'Beauty is in the eye of the beholder' is nonsense; true beauty is certainly an absolute. Striving for it is our mission. It's a privilege to launch Hardline with such a talented and accomplished team. Having previously worked together on some of the biggest projects in the industry, I'm excited to bring this group together under the Hardline umbrella. As vehicle and brand architects, we approach projects holistically. Our digital-only process delivers quality, efficiency, and refinement to our clients, not only within automotive but also in adjacent industries. We come from backgrounds where only the highest standards are tolerated and bring that tireless ethic to every project and every client."
När det första nya som företaget har designat ska visas upp återstår att se.
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