Hajpade Clubhouse ingen jättesuccé i Sverige. Mycket snack och lite verkstad?

Hajpade Clubhouse ingen jättesuccé i Sverige

Mycket snack och lite verkstad?

Diskussions-tjänsten Clubhouse verkar inte ha blivit någon stor framgång på den nordiska marknaden trots all hajp som omgett tjänsten de senaste månaderna.

Enligt analysföretaget Mediavision används Clubhouse bara av cirka 50.000 personer i åldersgruppen 15 - 74 år på den nordiska marknaden, något som motsvarar mindre än en procent i den kategorin. Mediavision skriver också att antalet nedladdningar av Clubhouse app, en app som bara finns till iOS och som man måste bli inbjuden av någon för att kunna använda, föll med 72 procent mellan februari och mars.

Använder du Clubhouse? Svara gärna på vår enkät nedan.

Mobil, Appar, clubhouse, statistik, mediavision, tjatter, chattapp

PRESSMEDDELANDE

Mediavision: Clubhouse Attracts Less Than 50 000 in the Nordics

Clubhouse’s entrance on the Nordic market earlier this year spiked a massive interest in ‘active audio’. However, questions have since arisen whether Clubhouse is more of a short-lived phenomenon, perhaps even a hype?

Mediavision has tracked Clubhouse’s popularity across the Nordics in Q1. Despite a massive initial media coverage, both in traditional and social channels, less than 50 000 Nordic 15-74-year-olds say that they, an average day, consume audio content via Clubhouse. This is less than 1% of the age group – possibly, the invitation-only nature plays a part. And if we focus the podcast listeners, only 2% choose to listen via the Clubhouse app (comparably, Spotify is chosen by 33%).

Also, Clubhouse’s global performance points towards a possible “hype”. Clubhouse boasts approx. 16 million downloads since its launch 12 months ago – but downloads dropped 72% in March compared to February, when the app was downloaded 9.6 million times. One thing is clear - competition is increasing. Several major actors, including Twitter, Facebook and Spotify, are scrambling to launch its own Active Audio features. The big question: Will the consumers jump on the bandwagon?

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