Efter ryktena står det nu klart att Apple köper Beats Music och Beats Electronics. Köpesumman landade på 2.6 miljarder dollar, och resterande 400 miljoner dollar är pengar som kommer att investeras över tiden. Detta innebär att Jimmy Iovine och Dr.Dre nu börjar jobba åt Apple.
Tim Cook säger följande:
"Music is such an important part of all of our lives and holds a special place within our hearts at Apple. That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world."
Jimmy Iovine:
"I’ve always known in my heart that Beats belonged with Apple. The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special."
Apples pressmeddelande finns att läsa på länken nedan.
