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Lysande start för Halo: Reach Drog in 200 miljoner dollar första dygnet
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Som väntat säljer Halo: Reach riktigt, riktigt bra. Microsoft har inte släppt några siffror på hur många ex som gått åt hittills, men däremot meddelar de att spelet sålde för 200 miljoner dollar under det första dygnet det fanns till försäljning i Nordamerika och Europa. I USA drog Halo: Reach in mer pengar under det första dygnet än någon film lyckades med under sin första helg på biograferna - ännu ett bevis på hur stor spelindustrin är som nöjesindustri.

Microsofts Phil Spencer:

'Halo: Reach' is the biggest game Microsoft has ever released, and its launch has already surpassed every game, movie and entertainment launch this year. Every major installment has grown in scope and popularity, firmly cementing the 'Halo' franchise as one of the most popular entertainment properties in the world over the past decade.
Hela Microsofts pressmeddelande hittas efter hoppet.

?Halo: Reach? Generates Record-Breaking $200M in First 24 Hours; Secures Place as the Biggest US
Entertainment Launch of 2010
The newest installment in the blockbuster Xbox 360-exclusive franchise continues tradition of making
history

It?s official: the ?Halo? video game franchise has made history once again. Microsoft today announced
that ?Halo: Reach? generated more than $200 million in sales in the United States and Europe
in the first 24 hours of its release. Based on U.S. sales alone, ?Halo: Reach? is now the biggest
entertainment launch of 2010 in the U.S., eclipsing the three-day opening weekends of Hollywood?s
biggest blockbusters like ?Iron Man 2,? ?Alice in Wonderland? and ?Toy Story 3? in a single day.

??Halo: Reach? is the biggest game Microsoft has ever released, and its launch has already surpassed
every game, movie and entertainment launch this year,? said Phil Spencer, corporate vice president of
Microsoft Game Studios. ?Every major installment has grown in scope and popularity, firmly cementing
the ?Halo? franchise as one of the most popular entertainment properties in the world over the past
decade.?

The blockbuster prequel to the ?Halo? trilogy, ?Halo: Reach? tells the tragic and heroic story of Noble
Team, a group of Spartans, who through great sacrifice and courage saved countless lives in the face of
impossible odds. The planet Reach is humanity?s last line of defense between the encroaching Covenant
and their ultimate goal, the destruction of Earth. The legendary battle of Reach will set into motion one
of the most iconic sagas in entertainment history.

Tens of thousands of retail stores around the world hosted midnight madness events on Monday night
to celebrate the arrival of ?Halo: Reach,? the biggest installment yet in the blockbuster franchise hailed
by the Guinness Book of World Records as the most popular video game series of all time. In cities
around the world including London, New York City and Seattle, Microsoft and retailers hosted marquee
launch events where thousands of fans gathered to compete in tournaments, win special prizes and
meet the creators of the ?Halo? universe. At the new Best Buy Theater in Times Square, several hundred
lucky fans also witnessed a surprise musical performance by hip-hop sensation Kid Cudi.

?Consumer demand for ?Halo: Reach? has been phenomenal, as we saw Monday night at the new Best
Buy Theater in New York?s Times Square and at more than 400 Best Buy stores across the U.S.,? said
Chris Homeister, senior vice president and general manager of the home entertainment group at Best
Buy.

The ?Halo? franchise is an award-winning collection of properties that have grown into a global
entertainment phenomenon. Beginning with the original ?Halo: Combat Evolved? (2001), the critically
acclaimed and record-shattering series of games has since inspired multiple New York Times best-selling
novels, comic books, action figures, apparel and more.

rememberreach.com Spel, Microsoft, Halo: Reach, Bungie
37.6° 0 Kristoffer Arvidson Kristoffer Arvidson
tors. 16 sep 2010, 08:40
Lysande start för Halo: Reach Drog in 200 miljoner dollar första dygnet
37.6°
0