Ford må kämpa med sina elbilssatsningar men fler modeller är trots detta på väg, bland annat en pickup som ska hamna i 30.000-dollarsklassen. Men vdn Jim Farley vill inte benämna den som pickup utan som något annat. Den kommer att vara först ut med den nya "Universal EV"-plattformen och lansering kommer att ske någon gång under 2027.

"Our first body style will be a pickup, but it’s really not a pickup. I would say it’s a new silhouette. What I mean by that is that it has more room than a RAV4, the best-selling passenger car in the US. That doesn’t include its frunk and pickup truck bed. It is very fast, it’s rear-wheel drive, it’s super fun to drive. It has a digital experience that no one’s seen–at least that we’ve seen–even in China. The digital experience is quite different for customers. I think the whole package is something that has not been offered in the U.S. or anywhere else to date. I think this first product is quite revolutionary."

Det låter ju trots allt som en pickup ändå, men man lovar alltså att den ska vara revolutionerande och inget som vi har sett på marknaden tidigare. Tiden får utvisa om det faktiskt stämmer.